Producers from Italy and Spain gathered at the MIA Market to discuss strategies for maintaining creative independence while working with streaming platforms and global distributors. The panel highlighted how bold storytelling can achieve both critical acclaim and commercial success despite initial skepticism from financiers.
Alejandro Corral, a former executive and producer of the film ‘La Bola Negra,’ emphasized the importance of taking risks in contemporary filmmaking. He noted that the Spanish-language epic, which addresses themes of queer love and civil war, represented the type of project that traditionally would discourage financial backing from commissioners. However, the film gained recognition at Cannes and emerged as a contender for major awards recognition. The film received a theatrical release in U.S. markets starting in mid-October before transitioning to streaming distribution in December.
Other Spanish and Italian producers on the panel agreed that streaming platforms increasingly recognize the financial and competitive value of supporting original visions. Belén Atienza noted that major streaming companies have discovered opportunities for substantial box office returns through distinctive content. Fernando Bovaira highlighted how government support mechanisms in Spain, including tax incentives and subsidies for domestic producers, contribute to creative stability. He suggested that platforms differentiating themselves through bold storytelling maintain competitive advantages in crowded markets.
María Zamora discussed how streaming partnerships help offset declining revenue from traditional broadcasters. The producers collectively expressed optimism that platforms would continue backing ambitious projects alongside mainstream content. They emphasized that supporting original voices remained essential for both creative sustainability and long-term competitive positioning in the evolving entertainment landscape.
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