Brazilian media company Globo and Endemol Shine Brasil, a division of Banijay Latin America, announced a strategic partnership focused on developing non-scripted entertainment intellectual property designed for both local and international audiences. The collaboration aims to create original formats from the earliest stages of development, leveraging the combined strengths of both organizations.
The two companies have a history of successful collaborations, having produced several major television franchises including Big Brother Brasil, No Limite (the Brazilian version of Survivor), The Masked Singer, Dança dos Famosos, and The Wall. Globo reaches more than 70 million people daily through its content, while Endemol Shine Brasil brings expertise in production and connections to Banijay Entertainment’s global network.
Under the terms of the agreement, Globo will retain priority rights to broadcast new formats across its television channels and digital platforms. Endemol Shine Brasil will handle international distribution through Banijay Entertainment’s network of more than 170 production companies operating across 25 territories, providing access to markets worldwide. This structure creates a pathway for Brazilian entertainment concepts to reach global audiences while maintaining Globo’s domestic advantage.
Company executives from both organizations expressed enthusiasm for the expanded partnership. Nani Freitas, CEO of Endemol Shine Brasil, characterized the collaboration as an opportunity to develop culturally significant entertainment with international appeal. Amauri Soares, Executive Director of Globo Studios, emphasized the initiative’s role in positioning the studio as a hub for developing Brazilian intellectual properties with worldwide potential. Laurens Drillich, CEO of Banijay Latin America, highlighted the significance of partnering with a major player like Globo to launch original programming in competitive markets.
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