Globo, a major Brazilian media company, is introducing “To Love Is to Care” to international audiences at Mipcom, marking the broadcaster’s effort to expand the telenovela format beyond its home market. The series was created by Walcyr Carrasco, an Emmy-winning writer known for “Hidden Truths,” in collaboration with Claudia Souto, with director Amora Mautner handling artistic direction. The cast includes prominent Brazilian performers Chay Suede, Letícia Colin, Tony Ramos, and Antônio Fagundes.
The narrative centers on Adriana, portrayed by Colin, a woman navigating recovery following a murder while pursuing justice. The plot combines traditional telenovela elements including romantic tension, vengeful conflicts, and a central mystery. Colin’s character develops a romantic relationship with Suede’s character, Pedro, a lawyer. According to Carrasco, the story draws inspiration from his personal experience two years ago when a leg fracture led him to reflect on themes of care, empathy, and human resilience.
Globo categorizes the program as one of its “Super Dramas,” a designation for productions representing the peak of Brazilian telenovela craftsmanship paired with the company’s technical capabilities. Angela Colla, head of international business at Globo, emphasized that these productions feature emotionally resonant narratives designed to engage diverse age groups and build lasting audience connections across different viewing formats.
The production demonstrated considerable scale, with a flood sequence involving 270 crew members. Within its opening 12 weeks in Brazil, the series reached over 119 million viewers domestically. Digital metrics reflected comparable strength, with the associated hashtag maintaining prominent status on global and Brazilian trending lists for extended periods, while the series generated approximately 139,000 Google searches from its premiere onward. Colla indicated that the strong domestic reception demonstrated continued audience appetite for high-quality storytelling and suggested the program’s universal narrative elements positioned it favorably for international distribution.
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