Joshua Loudermilk, a 54-year-old aspiring actor from North Carolina, has stated that he was aware of his involvement in the new Ali G film Ali G: Who Iz I? directed by Sacha Baron Cohen, despite the movie’s claims that he was not. Loudermilk says he recognized Cohen during the initial stages of production but chose to remain in character as a right-wing border security activist rather than reveal his knowledge.
Loudermilk initially responded to a Craigslist advertisement posted in September 2025 by an organization called the American Citizen Initiative, which was recruiting individuals who expressed concerns about border security. Recently unemployed at the time, Loudermilk applied primarily for financial reasons, fabricating right-wing political views in his application. He proceeded through a video interview process and was selected to participate in what he understood to be a paid event in Ontario, California, receiving compensation totaling approximately $1,700 plus expenses.
During the shoot, Loudermilk participated in elaborate scenarios involving a character identified as Col Erran Morad, a fictional ex-Mossad expert played by Cohen. The sequences included absurd elements such as a weapon disguised as anatomical body parts and an operation involving a prosthetic infant. Loudermilk has stated he became convinced of Cohen’s identity through various clues, including physical appearance and linguistic choices, and deliberately maintained his performance throughout filming.
Loudermilk indicated he had posted social media updates referencing Cohen and the project shortly after filming concluded, which he believed the production should have discovered. Rather than expressing frustration about his involvement, he stated he welcomes the exposure and views the experience as valuable for developing his acting abilities, particularly in comedy. He characterized his participation as intentional performance rather than deception, hoping Cohen would recognize his awareness of the situation.
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