Joshua Loudermilk, a 54-year-old aspiring actor from North Carolina, has stated that he was cognizant of his participation in a comedy production while appearing in the film Ali G: Who Iz I?, despite the movie’s assertion that participants were unaware of the true nature of the project.
Loudermilk responded to a Craigslist advertisement in September 2025 posted by the American Citizen Initiative, which solicited individuals interested in border security issues. The posting offered compensation and expenses for attending what was described as an exclusive event. Loudermilk, who described himself as apolitical and motivated primarily by financial need following recent job loss, fabricated right-wing political views in his application and subsequent interview. He was eventually selected and flown to Ontario, California, where he received initial compensation of $1,000 plus food and expenses, followed by an additional $700.
During the filming process, Loudermilk became suspicious of the production’s authenticity. He identified the tall figure claiming to be an Israeli military commander as Sacha Baron Cohen based on physical appearance and mannerisms. His certainty increased when the character produced an unconventional weapon disguised as anatomical parts and repeatedly used Yiddish terminology. Rather than revealing his recognition, Loudermilk maintained his assigned role throughout the shoot.
The film depicts Loudermilk and fellow participant Michael Aboud, chair of the El Paso County Republican Party, as unwitting subjects recruited by Cohen’s character to form a border protection operation. The production concludes with the pair attempting to deliver a prosthetic infant to Mexico via drone. Aboud has since publicly criticized Cohen and indicated legal action, while Loudermilk has expressed enthusiasm about the exposure, stating he intends to leverage the experience to advance his acting career and noting that social media posts he made after filming referenced Cohen by name.
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