Job seekers are increasingly turning to artificial intelligence tools to assist with applications, cover letters, and interview preparation, creating new challenges for both candidates and employers navigating the graduate recruitment landscape.
A 22-year-old recent geography graduate from Maidstone reported submitting over 200 applications before securing a restaurant manager position, describing the process as exhausting and demoralizing. He utilized AI to optimize cover letters and CVs with relevant keywords to improve his chances of passing automated screening systems. Multiple applicants described similar approaches, with some submitting dozens of applications daily—a strategy known in recruitment circles as “spray and pray.” One trainee accountant acknowledged using AI across 50 job applications, primarily for research and CV refinement, though he noted awareness of others employing the technology more aggressively during assessments and interviews.
A survey conducted by the Institute of Student Employers of 155 major UK graduate employers found increasing acceptance of AI use at certain recruitment stages, particularly for cover letter and CV writing. However, the same survey identified a concerning trend: 92% of employers had encountered or suspected AI misconduct during the selection process, an increase from 85% the previous year. The most problematic uses included deploying AI as real-time assistance during video interviews and completing online assessments. Energy company EDF reported receiving 12,000 applications within three weeks of opening its graduate scheme—a 10% increase year-over-year—which recruiters attributed partly to AI-enabled mass application submission.
Employers are responding by implementing countermeasures to make recruitment processes less susceptible to AI manipulation, including delaying CV review to later hiring stages and utilizing skills-based assessments and video interviews. However, recruiters acknowledge the difficulty of creating truly level playing fields when candidates vary widely in their AI adoption. According to the Institute of Student Employers, graduate roles currently attract an average of 141 applications each, though the market has stabilized following a sharp decline earlier in the year. While only 16% of surveyed employers currently use AI in their recruitment processes, 29% plan to introduce it within the next year.
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