John Malkovich Says an Oscars Campaign “Is the Only Way to Get People to Go to the Theaters Now”

by | Oct 11, 2026 | Entertainment

John Malkovich Says an Oscars Campaign “Is the Only Way to Get People to Go to the Theaters Now”

Actor John Malkovich participated in a discussion at the BFI London Film Festival on Sunday, addressing his current position in the awards conversation surrounding his performance in director Martin McDonagh’s tragicomedy Wild Horse Nine. Malkovich acknowledged that the recognition represents a significant departure from his previous Oscar nominations in 1985 and 1994, noting that the contemporary entertainment landscape has fundamentally changed since those earlier campaigns.

Malkovich observed that the film industry’s cultural standing has declined considerably, making awards campaigns essential for attracting audiences to theaters. He contrasted this with his early career experiences, when successful films generated revenue independently of major award ceremonies. The actor characterized the extended awards season as an intensive undertaking but expressed acceptance of this evolved reality, stating that adaptation to changing circumstances remains preferable to resistance. He reflected on attending the Academy Awards ceremony in 1985, sharing an anecdote about his manager refusing his request to use a side entrance, humorously framing it as reflective of his “native personality” in confronting contemporary industry demands.

Wild Horse Nine features Malkovich and Sam Rockwell as longtime CIA operatives stationed in Santiago, Chile, who are reassigned to Easter Island by their supervisor, portrayed by Steve Buscemi. The narrative explores their complicated history against the backdrop of the island’s distinctive landscape, while introducing additional tensions through Malkovich’s character’s relationship with two Chilean students. The film premiered at the festival on Friday, with Malkovich, Rockwell, and McDonagh attending the accompanying red carpet event.

During the discussion, Malkovich praised McDonagh as a skilled writer and collaborative filmmaker, and offered high regard for Rockwell’s acting abilities. He acknowledged uncertainty regarding theatrical attendance patterns, noting demographic shifts in moviegoing habits while maintaining a philosophical perspective on cultural evolution. Malkovich also referenced an upcoming project, 100 Years, directed by Robert Rodriguez, which remains sealed in a vault for release in the year 2115.

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