‘Keep away from the doctor’: a visit to an influencer’s wellness event, where the advice could kill

by | Oct 21, 2026 | Health

‘Keep away from the doctor’: a visit to an influencer’s wellness event, where the advice could kill

Barbara O’Neill, a 73-year-old Australian alternative health practitioner, conducted sessions at a five-day wellness conference held at a Cheshire hotel, where she dispensed medical advice to attendees on various health conditions. O’Neill maintains a substantial social media presence, with 3.6 million Instagram followers and 1.7 million on Facebook, and many of her videos accumulate millions of views. She was banned from providing health services in Australia in 2019, with authorities citing that she had misled vulnerable people with claims unsupported by evidence and posed risks to public safety. Despite this restriction, she has expanded her activities to the United Kingdom and Ireland.

During question-and-answer sessions at the conference, O’Neill advocated against conventional medical interventions, including antibiotics, vaccines, and scientifically established cancer treatments. When asked about treatment options for lupus, she advised attendees to avoid doctors. She recommended castor oil compresses as a remedy for conditions including stomach tumours, nasal polyps, endometriosis, carpal tunnel syndrome, and bile duct stones. For a glaucoma patient, she suggested applying castor oil with cayenne pepper to the eye. Medical experts consulted regarding these recommendations stated there was no evidence supporting their efficacy and cautioned they could cause harm.

O’Neill’s other recommendations included advising a pregnant woman against folic acid supplementation and suggesting that someone without a functioning thyroid gradually discontinue thyroxine medication to observe bodily responses. She advised a diabetic attendee to stop monitoring blood sugar levels, claiming diet changes alone would normalize readings. According to medical professionals interviewed, such advice could result in serious health consequences, including fatigue, hair loss, weight gain, vision loss, and elevated risks of dementia and death.

While some of O’Neill’s teachings align with established health guidance regarding diet, exercise, and sleep, she interweaves these recommendations with unscientific explanations and potentially dangerous medical counsel. Tickets for the residential retreat cost up to £1,300, and her husband Michael assisted in conducting sessions and reading audience questions.

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