Feeld, a London-based dating application focused on serving non-monogamous, queer and kinky individuals, has announced robust financial results reflecting accelerated user acquisition and market expansion. The company’s revenues increased by 24% to reach £64m, while pre-tax profits climbed from £9.3m to £11.4m. In recognition of this performance, the company’s shareholders, including co-founders Ana Kirova and Dimo Trifonov, received a combined dividend of £3.8m—the largest payout in the company’s history, substantially exceeding the £600,000 dividend distributed in 2024.
The platform, originally established as 3nder before being renamed Feeld following legal action by Tinder, has positioned itself as a dating service for individuals seeking alternative relationship structures. The company has reported capturing users from larger competitors, particularly as major dating app operators face headwinds. Match Group, which operates Tinder alongside other applications including Hinge and OK Cupid, experienced a 5% decline in user numbers earlier in the year amid broader reports of user fatigue with app-based dating services.
Feeld’s expansion has been geographically diverse, with international markets accounting for approximately 90% of total revenues, or £56m of the £64m total. Mexico and Spain emerged as the fastest-growing regions by user acquisition, while New York, Toronto and Paris each recorded user increases exceeding 20%. Company leadership attributed the growth to shifting attitudes toward relationships and connections, with executives noting increased openness and curiosity about alternative arrangements.
The company generates revenue primarily through its Majestic membership tier, which provides enhanced features including unlimited “likes,” visibility of user interest, and advanced filtering capabilities. Additional revenue streams include sales of “pings,” a messaging feature enabling users to express interest without prior matches. Feeld has also invested £10.5m in technological infrastructure improvements over the past year, following cybersecurity vulnerabilities identified in 2024 that potentially exposed user data including messages and photographs. The company stated that identified issues were resolved and no evidence of actual data compromise was detected. Beyond its digital platform, Feeld operates in-person social events designed to facilitate community engagement among its user base.
Article Attribution | Read More at Article Source
Article summary produced by Claude AI