Feeld, a United Kingdom-based dating application focused on non-monogamous, queer, and kinky users, announced strong financial performance with revenues increasing 32% to £64m during the latest reporting period. The company’s pre-tax profits rose from £9.3m to £11.4m, enabling shareholders—including founders Ana Kirova and Dimo Trifonov—to receive a record dividend of £3.8m. This represents a significant increase from the previous largest dividend of £600,000 in 2024.
The platform’s growth comes as larger dating application operators face declining user engagement. Match Group, which operates Tinder and other services including Hinge and OK Cupid, experienced a 5% reduction in user numbers earlier this year amid reports of user fatigue with app-based dating. Feeld appears to be capturing portions of this displaced user base, though the company has also received commentary regarding changes to its brand positioning as it attracts users with more conventional relationship preferences.
Geographic expansion has driven much of the revenue increase, with international markets accounting for approximately 90% of total revenues at £56m. Mexico and Spain emerged as the fastest-growing regions, while New York, Toronto, and Paris each recorded user growth exceeding 20%. The company generates revenue through Majestic memberships that provide features including unlimited interaction tools and advanced filtering capabilities, supplemented by additional paid features such as priority messaging options.
Feeld has invested £10.5m in technological infrastructure during the past year, partly in response to security vulnerabilities identified by cybersecurity researchers in 2024. The London-based firm Fortbridge discovered potential exposure of user data including messages, photographs, and personal information. Feeld reported investigating and remediating these issues between March and May 2024, with no evidence of actual customer data compromise. Beyond its digital platform, Feeld operates social events including themed trivia nights and in-person networking gatherings.
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