Movistar Plus, Spain’s largest pay TV and SVOD operator, continues to establish itself as a major force in European content production through a slate of new original series. The company has achieved significant international recognition in recent years, with recent accolades including multiple Emmy nominations and Oscar contenders from its catalog of productions.
Under new leadership from CEO Alfonso Gómez Palacio and contents director Juan Andrés García Romero, Movistar Plus is pursuing a strategic shift toward engaging younger viewers. The comedy series “Many People Need to Die,” created by YouTube-podcast personality Victoria Martín, has proven successful with audiences and contributed to new subscriber growth, prompting the company to greenlight a second season. This represents part of a broader expansion effort, with Movistar Plus announcing earlier in the year plans to double its annual original series output from eight to sixteen titles.
The company is also emphasizing international co-production partnerships as a key growth strategy. “Killing a Bear,” created by Jorge and Alberto Sánchez-Cabezudo, marks the fourth collaborative project between Movistar Plus and broadcast network Arte France. The series, shot in the Aran Valley and inspired by true events, explores social conflict in the Pyrenees region through a narrative centered on a wildlife crime. Season 2 of “Celeste,” another Movistar Plus original, is being developed with Mediapro Studio.
Movistar Plus’s international success has been built partly on relationships with emerging Spanish filmmakers and writers. The company provides creative freedom and production resources comparable to major European broadcasters, enabling creators to develop distinctive storytelling approaches. “The Castle,” a new series at Mipcom, marks the television debut of screenwriter Isabel Peña as a series co-creator alongside filmmaker Rodrigo Sorogoyen.
The slate of new titles reflects a programming philosophy that blends genre entertainment with substantive storytelling. While crime dramas remain the most commercially viable program category for international sales, Movistar Plus’s productions actively subvert genre conventions through unconventional protagonists and thematic focus on contemporary social issues.
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