TikTok removed the advertising account associated with a documentary about Elon Musk on Friday, coinciding with the film’s expanded theatrical rollout across North America. The project, directed by filmmaker Alex Gibney, examines Musk’s influence as the world’s wealthiest individual, his political alignment, business ventures including space exploration and autonomous vehicle technology, and personal relationships.
The documentary began with a limited engagement in New York and Los Angeles on October 9, generating approximately $68,900 from four theater locations. The film then expanded to 472 North American venues on Friday, earning roughly $120,000 that day with projections suggesting a weekend total near $385,000. The production runs three hours and forty-five minutes in length.
The account suspension occurred without immediate comment from TikTok representatives regarding their reasoning. Prior to the suspension, the film had already generated controversy, including hesitation from Universal Pictures regarding an international release due to legal concerns raised by SpaceX’s founder. Director Gibney indicated in interviews that distribution decisions may have been influenced by the current political environment.
Musk publicly criticized the documentary before its release, describing it as a “hit piece” and characterizing both the film and Gibney in disparaging terms. The Hollywood Reporter initially reported news of the account suspension.
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