Matic, manufacturer of a popular robot vacuum model, has introduced the Serene, its first new model since its 2023 debut. The device features enhanced noise reduction technology, operating at 52 decibels on maximum suction settings—comparable to the sound level of a running refrigerator. The Serene is priced at $1,695, representing a $200 increase over the original Matic’s current retail price of $1,495.
According to company cofounder and president Mehul Nariyawala, the Serene targets consumers with heightened noise sensitivity. Beyond the acoustic improvements, the product maintains functional parity with the original model, with the noise reduction achieved through upgraded hardware components. The company is facilitating an upgrade pathway for existing Matic owners beginning in early 2027, with pricing based on the difference between their original purchase price and the Serene’s current cost.
Noise remains a significant challenge in the robot vacuum market, as loud operation often prompts users to discontinue cleaning cycles prematurely, reducing effectiveness and owner satisfaction. Many competing products on the market offer quiet modes operating in the 55 to 60 decibel range, but these typically sacrifice suction power. The original Matic established a baseline of 55 decibels at maximum suction; the Serene reduces this by an additional 3 decibels while maintaining full cleaning power. For users operating vacuums during daytime hours while working from home, this marginal reduction in noise output could prove practically significant.
Matic has differentiated itself from competitors such as iRobot, Roborock, and Dreame through its distinct design architecture and navigation methodology, departing from the lidar-based disc robot format standard in the industry. The company has implemented successive price adjustments since the original model’s launch, with early adopters potentially facing upgrade costs as high as $600 depending on their initial purchase price.
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