Netflix released survey findings showing that roughly two-thirds of its international members surveyed indicated a desire to visit South Korea. The streamer attributed this interest partly to narratives originating from the country rather than geographic appeal alone, according to remarks made by company executives at an industry event.
The discussion occurred during the opening masterclass of Creative Asia, a program organized jointly by Netflix and the 31st Busan International Film Festival. The event took place on the opening day at Dongseo University’s Centum Campus. The initiative marked the third consecutive year the program has been presented. The Creative Asia program was developed in partnership with the Asian Film Commissions Network and the Motion Picture Association, with this year’s iteration introducing workshops conducted by Netflix leadership in addition to traditional masterclasses and industry discussions.
During the opening session, moderated by Busan Asian Film School professor James Bang, panelists addressed how geographic locations function within storytelling frameworks. The discussion included location manager Lauren Cooper and Kunieda Reiko, who served as co-producer on the film “Perfect Days.” Cooper described her approach to evaluating scripts from both audience and technical perspectives, emphasizing the collaborative nature of film production and the necessity of flexibility when coordinating with other departments.
Kunieda highlighted the inseparability of location selection and narrative development, noting that predetermined concepts risk undermining a film’s effectiveness. She referenced the production process for “Perfect Days,” which was completed in a compressed 16-day shooting schedule, explaining how the story emerged organically from its chosen locations rather than being imposed upon them.
Netflix executives referenced the film “When Life Gives You Tangerines,” set in Jeju, as an example of how universal emotional elements allow audiences to connect with unfamiliar geographic settings and cultures.
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