Starbucks China announced a new seating policy taking effect across its 8,000 stores, requiring customers to purchase items if they wish to occupy seats in the cafes. The company stated the measure aims to enhance the overall in-store experience for patrons during peak hours.
The policy follows similar efforts by Starbucks locations worldwide to address challenges with non-paying customers occupying seating areas. In South Korea, the chain has discouraged patrons from bringing bulky items like desktop computers and printers that take up space. In North America, Starbucks reversed its previous open-door policy that permitted people to use facilities without making purchases, prioritising paying customers instead.
Reaction to the announcement on Chinese social media was largely positive. Users expressed support for eliminating seat-hogging behavior and noted frustration with crowded stores where paying customers struggle to find seating. Some commenters acknowledged feeling uncomfortable occupying tables without making a purchase. Earlier in the month, a Starbucks location in Sichuan province had drawn attention after video showed chained outdoor seating, apparently aimed at preventing non-paying customers from sitting.
The move reflects Starbucks’ competitive pressures in China, where homegrown brands such as Luckin Coffee have gained significant market share. In 2023, Luckin surpassed Starbucks as the nation’s largest coffee chain. Luckin emphasizes digital ordering and grab-and-go service at lower price points, contrasting with Starbucks’ sit-down cafe model. Since entering the market in 1999, China has become Starbucks’ second-largest market, though the company has faced mounting challenges from local competitors.
Starbucks China said it planned to invest in increased staffing and improved digital systems at locations to maintain service quality during busy periods.
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