Fire & Ice Media, a Philippine production and sales company, and Coccinelle Film Sales, based in Italy, announced a strategic partnership aimed at bringing independent films to buyers across multiple regions. The alliance was revealed at Busan’s Asian Contents & Film Market, with both parties intending to leverage their respective market expertise and distributor networks to secure international distribution agreements for a curated selection of films.
Abell Diño-Cabrera, head of Fire & Ice Media’s film and television division, will lead the partnership on the Philippine side. The company emphasizes that each film has distinct market potential depending on territory and audience demographics, and the alliance is designed to identify those opportunities and connect projects with appropriate distribution partners. Francesca Breccia, who founded Coccinelle, noted that the company previously maintained sales alliances with counterparts in South Korea and Thailand, and is expanding that network to include Philippine partners. Breccia highlighted Filipino cinema’s distinctive creative identity and stated that Fire & Ice Media’s slate combines artistic sensibility with commercial viability.
Fire & Ice Media brought several Filipino titles to the market, including sports drama “Bilyarista,” ensemble piece “Open Endings,” and thriller “Crosspoint,” alongside films from director Brillante Mendoza. The company is also developing international co-productions such as a supernatural thriller titled “Red Thread” and crime thriller “Karaoke News.”
Fire & Ice Entertainment, the parent organization, operates divisions spanning film and television production, international sales, music, live events, and creative services. Leadership includes CEO Liza Diño and Ice Seguerra. Diño emphasized that while having a strong slate of projects is essential, understanding regional market differences and connecting with appropriate partners is equally important for successful distribution and audience reach.
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