Ted Sarandos, co-CEO of Netflix, traveled to Seoul over the weekend to participate in a major celebration of the streaming service’s ten-year operations in South Korea. The visit followed a period of significant corporate changes at Netflix, including the replacement of the chief content officer and workforce reductions affecting approximately 1,000 employees.
The company organized a two-day fan event at Sangam Oil Tank Culture Park, a repurposed cultural venue in western Seoul. The festivities attracted over 10,000 attendees in person and generated 3.58 million cumulative online views. The event featured themed activity areas, interactive experiences, merchandise, musical performances, and appearances from actors associated with Netflix’s most popular Korean productions.
During his appearance, Sarandos previewed Netflix’s upcoming Korean content slate, which includes filmmaker Lee Chang-dong’s “Possible Love,” the period drama “Tantara,” and series such as “Grand Galaxy Hotel,” “She, Wolf,” season two of “All of Us Are Dead,” and a live-action adaptation of “Solo Leveling.” Multiple Korean entertainment figures attended to support the announcements.
Netflix released comprehensive data documenting Korean content’s performance on its platform. Korean programming ranks as the streamer’s most-watched non-English-language category, with over 80 percent of Netflix members worldwide having viewed at least one Korean title. Between April 2025 and March 2026, Korean productions generated more than 12 billion viewing hours, second only to U.S. content. Since June 2021, more than 200 Korean titles have appeared on Netflix’s global Top 10 charts, with “Squid Game” occupying the top three positions on the all-time most-watched non-English television list.
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