Netflix held a major anniversary event in Seoul over the weekend to commemorate ten years operating in South Korea, drawing more than 10,000 local attendees to Sangam Oil Tank Culture Park. The two-day festival, called “Netflix Janchi,” featured themed activity booths, interactive games, merchandise, live performances, and appearances by cast members from popular Netflix series. Online broadcasts of the event accumulated 3.58 million cumulative views.
Netflix co-CEO Ted Sarandos attended the celebration and addressed attendees, discussing the global impact of Korean storytelling and the company’s plans for future productions in the region. He previewed the upcoming slate of Korean content, which includes filmmaker Lee Chang-dong’s “Possible Love,” the period drama “Tantara,” and series such as “Grand Galaxy Hotel,” “She, Wolf,” “All of Us Are Dead Season 2,” and the live-action adaptation of “Solo Leveling.”
The company released data highlighting Korean content’s performance on its platform. According to Netflix, Korean programming represents its most-watched non-English-language content category, with over 80 percent of Netflix members globally having viewed at least one Korean title. Since the company began tracking its global Top 10 rankings in June 2021, more than 200 Korean titles have appeared on those rankings. Korean productions generated more than 12 billion viewing hours between April 2025 and March 2026, ranking second only to U.S. content by country of origin.
Cast members from multiple Netflix Korean productions attended the event, including stars from “Squid Game,” “D.P.,” “Hellbound,” “Mask Girl,” “Culinary Class Wars,” and “The Trauma Code: Heroes on Call.” The gathering underscored Korean content’s established position within Netflix’s global entertainment strategy.
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