Apple announced its latest Apple TV 4K model earlier this week at a significantly higher price point compared to the 2022 version at its original launch. The device will become available for purchase on November 13th, and Amazon has introduced a modest discount ahead of the release date. Customers can currently preorder the streaming box for $289.99, representing a $9 reduction from the standard retail price.
The new model is equipped with the A19 processor and includes built-in support for Siri AI functionality from launch, distinguishing it from previous generations that received the feature through software updates. The device incorporates far-field microphone technology to enable voice commands without requiring users to hold a remote. Siri AI capabilities include providing content recommendations, answering questions about currently viewed material, and accessing personal context when an iPhone or iPad supporting Apple Intelligence is linked to the user’s account.
Apple has implemented several other enhancements to the streaming device. The updated Siri Remote now includes Find My precision tracking capabilities, allowing users to locate the remote if misplaced or track its position using the Find My application on compatible iPhones. Additionally, the new Apple TV 4K supports more extensive audio configurations, enabling users to connect up to four compatible HomePod speakers for surround-sound setup, an increase from the previous limit of two speakers.
Despite these additions, the device does not include certain features that some observers anticipated for a $300 streaming product, including audio passthrough capabilities and support for 120-frame-per-second output functionality.
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