NPR conducted an online focus group with 12 Georgia voters who switched from supporting President Biden in 2020 to voting for Trump in 2024. Participants were asked about their satisfaction with the current administration and their midterm voting intentions.
Nine of the 12 participants said they were dissatisfied with Trump’s overall job performance, while 10 reported regretting their 2024 vote. Participants cited various concerns including inflation, foreign policy decisions, tariff impacts, and immigration enforcement. One participant noted that food crises and inflation had worsened, while another described job losses and what he characterized as negative consequences of immigration policies.
According to Rich Thau, president of the messaging firm Engagious that conducted the focus groups, this month marked a shift in swing voter sentiment. For the first time this year, a majority of focus group participants indicated that Trump would influence their midterm voting decisions. Seven of the 12 said Trump’s record would push them toward voting for Democrats. One 49-year-old participant stated she planned to vote a straight Democratic ticket due to her disappointment with the administration.
Ten of the 12 focus group members said they planned to vote for Georgia incumbent Democratic Senator Jon Ossoff, with some citing a desire to prevent Trump-aligned candidates from gaining office. Thau reported that some participants expressed hope that Democratic control of Congress could provide oversight of the president and potentially stabilize the economy. One independent voter stated he expected a Democratic-run Congress would place greater controls on Trump through members willing to challenge him.
Thau also noted that some respondents expressed concern about the opposite scenario, with Republican control potentially giving Trump greater freedom to implement his agenda without internal party resistance.
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