A dramatic spike in domain name registrations for Slovenian websites has coincided with US President Donald Trump’s initiative to rebrand artificial intelligence as “super intelligence,” according to Slovenia’s official registry.
Register.si reported that 44,000 web addresses with the .si suffix were registered during September, a stark contrast to fewer than 2,000 registrations the previous month—representing an increase exceeding 2,100%. Registry spokeswoman Klara Herman characterized the activity level as “unprecedented” compared to typical monthly volumes throughout the year. The surge was particularly concentrated on 30 September, when 11,000 new registrations were recorded in a single day.
Trump introduced his terminology proposal during remarks to the United Nations General Assembly on 11 September, contending that the word “artificial” misrepresents the technology’s capabilities. Following this public announcement, Trump signed an executive order directing US government departments and agencies to adopt the terms “SI” and “Super Intelligence” in official communications, replacing all references to artificial intelligence.
While Herman acknowledged the timing of the registrations relative to Trump’s statements, she expressed caution about definitively attributing the entire increase to his comments alone. Industry observers have suggested that domain name speculation may explain the registrations, as investors purchase web addresses in hopes they will appreciate in value and become resalable assets at higher prices. This practice has historical precedent in the domain market, where speculative purchases have occasionally yielded substantial returns for early registrants.
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