President Trump’s campaign to rename artificial intelligence as “super intelligence,” abbreviated as SI, has generated an unexpected surge in domain name registrations for websites using the .si suffix associated with Slovenia.
According to the spokesperson for Register.si, the official Slovenian national registry, approximately 44,000 web addresses with the .si extension were registered during September, a dramatic increase from fewer than 2,000 registrations in August. This represents a growth exceeding 2,100% and marks activity levels described as “unprecedented” when compared to the previous twelve months. On a single day, September 30th, the registry recorded 11,000 new registrations alone.
Trump made his initial pitch for the terminology change during a speech at the United Nations General Assembly on 11 September, arguing that the term “artificial” makes the technology sound inauthentic. He subsequently signed an executive order directing U.S. government departments and agencies to adopt the terms “SI” and “Super Intelligence” in official correspondence, websites, reports, and communications, discontinuing use of the acronym AI.
The registry spokeswoman acknowledged the dramatic September surge but expressed caution about attributing the entire increase exclusively to Trump’s remarks. Analysts suggest that domain speculation may account for a portion of the registrations, as investors sometimes purchase specific web addresses anticipating they will appreciate in value and become profitable to resell. Historical precedent exists for such investments—a domain purchased for $15,000 in 1997 later sold for $1.32 million.
Trump convened a gathering of major technology executives, which he characterized as an “extraordinary gathering” of individuals “building America’s Golden Age.” The announcement of the terminology shift and executive order subsequently drew online mockery after officials noticed a spelling error in the document beneath Trump’s signature.
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