Waitrose has inaugurated a new supermarket in Cricklewood, marking the retailer’s first store opening in eight years. The location represents the first phase of an expanded expansion effort backed by £1bn in investment. A second large supermarket is scheduled to open in Hale Barns, Greater Manchester, later this month, with four additional smaller outlets planned for the following year across various regions including Oakham in Rutland, Bedminster in Bristol, Chalk Farm in London, and Springstead Village in Cambridge.
The upmarket grocer, which operates over 300 supermarkets nationwide, previously outlined more ambitious growth targets. In 2024, leadership indicated plans to open up to four large supermarkets and 100 convenience stores over a five-year period while refurbishing existing locations with enhanced features such as meat, fish and sushi counters, on-site bakeries, and fine wine sections. The company has since adjusted its approach, moving away from specific numerical targets to focus on identifying optimal locations for new ventures.
Waitrose’s expansion follows a challenging period marked by supply chain disruptions that resulted in shelf shortages. Recent market data indicates the retailer is maintaining its market position despite competitive pressures from rivals like Marks & Spencer, which has expanded its grocery offerings. The company reported a 4% sales increase for the six-month period ending August 1, though operating profit declined by £7m to £103m due to investments in price competitiveness, loyalty programs, and elevated energy expenses.
The parent company, John Lewis Partnership, reported a pre-tax loss of £98m for the same period as department store sales contracted. Leadership under newly appointed chief executive Tom Denyard, who joined from Tesco in January, has also undertaken workforce restructuring to manage costs. Additionally, the partnership reached its first company-wide union recognition agreement with Usdaw, the shopworkers’ union, ahead of new workplace access rights taking effect later this month.
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