Walmart is expanding its use of digital shelf label technology with three new features designed to streamline shopping and store operations. The Shop to Light feature enables customers to identify products through the Walmart app, navigate to the correct aisle, and use a flashing digital shelf label to pinpoint items. Two companion features, Pick to Light and Stock to Light, serve store associates by assisting with order fulfillment and inventory stocking using the same technology.
The company plans to deploy all three features across its store network by the holiday season. According to Greg Cathey, Walmart’s senior vice president of digital transformation, the tools address requests from both customers and associates by freeing up time for more meaningful interactions. Since launching Shop to Light in limited locations earlier this year, the feature has recorded 5 million customer activations.
Walmart currently operates approximately 4,300 stores equipped with digital shelf labels and expects the technology to be installed chainwide by year-end. The retailer carries roughly 120,000 products, making efficient product location a priority. Cathey emphasized that price adjustments via digital labels occur overnight with human oversight to maintain governance standards and prevent errors.
The shelf label rollout reflects Walmart’s broader technology modernization strategy, which includes AI integration, automated supply chain systems, and radio frequency identification investments. The company’s leadership has highlighted significant returns on these technology investments. However, digital shelf labels have drawn scrutiny from some state legislatures concerned about dynamic pricing practices. Walmart has stated it prices products uniformly rather than adjusting prices based on individual customer data, and the company reiterated this commitment in a recent letter addressing public concerns about surveillance pricing and privacy issues related to its technological initiatives.
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