Why airfares could rise even more, but airline profits won’t

by | Oct 11, 2026 | Business

Why airfares could rise even more, but airline profits won't

Airfare prices have risen significantly over the past year amid volatile energy costs and resilient travel demand, though airline profitability faces headwinds despite the higher fares charged to consumers.

Disruptions in the Strait of Hormuz stemming from regional conflict have contributed to elevated jet fuel costs, which represent airlines’ largest expense after labor. The uncertainty surrounding fuel prices has persisted through truce negotiations between the U.S. and Iran since the spring. Airline executives have indicated they do not expect near-term relief from fuel costs or a decline in passenger demand. U.S. airfares increased 23.4% in August compared to a year earlier, with holiday fares showing even steeper increases—Thanksgiving flights up 31% and Christmas flights up 23% as of late September.

Carriers have responded to cost pressures by raising ticket prices, implementing fuel surcharges, and increasing ancillary fees. Airlines have also restructured cabin configurations to add premium seating options, sometimes reducing standard economy capacity. Despite these measures, passenger traffic has declined slightly compared to the previous year, with airport security screenings down 1% through mid-September. However, demand has remained strong enough that consumers continue booking flights at elevated prices, particularly for essential holiday travel.

Airlines are projecting double-digit revenue growth for the third quarter despite fewer total passengers. However, Wall Street analysts have reduced profit forecasts for U.S. carriers following summer fuel price increases. Some carriers have already lowered profit guidance, with American Airlines cutting its adjusted earnings outlook for the year. Analysts anticipate further capacity reductions if fuel prices remain elevated, as airlines rationalize unprofitable routes rather than absorb continued cost pressures.

The collapse of budget carrier Spirit Airlines in May removed significant capacity from the U.S. market, providing pricing advantages to remaining carriers. Looking ahead, industry observers will monitor whether airlines expand capacity if oil prices decline, which could put downward pressure on fares. Analysts expect most carriers to remain cautious about capacity growth given persistent energy cost uncertainty.

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