Rosamund Pike is attached to star in and produce Feed, a body horror project directed by Leslye Headland, known for her work on The Acolyte and Russian Doll. The film follows a character named Erin, a mother seeking to elevate her young gymnast daughter to social media stardom. When Erin discovers an obscure collagen supplement that appears to accelerate her daughter’s success and fame, the child undergoes a disturbing physical transformation.
Screenwriter Daniella Isaacs penned the script, which draws inspiration from Hanna Bergholm’s 2022 Finnish horror film Hatching. The project brings together a substantial production team, with Pike producing through her Primitive Streak banner alongside Shelley Browning for Magnolia Entertainment, Steven Schneider for Spooky Pictures, Ara Keshishian and Petr Jakl for ZQ Entertainment, and Sam Ritzenberg for Agile Films. ZQ Entertainment provided financing for script development.
In a statement, Pike expressed her enthusiasm for the project’s thematic elements, noting her interest in exploring contemporary anxieties surrounding social media, the pursuit of fame, and modern parenting dynamics within the genre framework. She highlighted her collaboration with director Headland and writer Isaacs as instrumental to realizing the film’s vision. The Veterans will handle international sales for the project at the American Film Market next week, while CAA Media Finance is managing U.S. distribution rights. Industry observers have positioned Feed as a potential competitor in the market space occupied by body horror crossover successes like The Substance, which achieved substantial worldwide box office returns.
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