Apple’s leadership is pushing to advance Siri’s capabilities to better compete with emerging AI agents from rival companies, according to reporting from Bloomberg’s Mark Gurman. CEO John Ternus is pressing Craig Federighi, who oversees the company’s AI initiatives, to expedite the assistant’s development roadmap and deliver a more powerful system comparable to offerings such as OpenAI’s Dots or Meta’s Muse.
The company has already introduced a functional version of Siri AI on a compressed development schedule, though internal assessments acknowledge it does not yet match the capabilities of competing systems. Two major improvements are planned for the near term. The first enhancement will grant Siri granular control over Apple’s own applications, enabling tasks like image rotation and cropping in Photos or managing Safari browser tabs. This functionality is targeted for release with iOS 27.3. A second, more substantial update involving integration with external applications is expected to arrive later, during the spring timeframe. This would enable Siri to perform actions such as placing food orders through Grubhub or reserving restaurants via OpenTable.
Looking further ahead, Apple intends to develop Siri into a more autonomous system capable of handling ongoing objectives rather than isolated, single-step commands. Competing systems like Dots, Muse, and Grok already demonstrate the ability to monitor user goals, identify necessary subsequent actions, and pursue those objectives across multiple steps without requiring constant user intervention for each individual task. Gurman reports that Apple aims to implement similar agentic features in Siri as early as next year, reflecting both the company’s strategic goals and the broader market pressures driving rapid advancement in AI assistant technology.
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