Apple achieved record-breaking iPhone sales in its latest quarter, generating $57.58 billion in revenue, representing a 17 percent increase compared to the same period in the prior year. The company attributed the strong performance to its September launch of the iPhone 18 lineup, which featured premium iPhone 18 Pro and Pro Max models, along with price increases on older iPhone models.
Apple also introduced its first folding device, the iPhone Duo, though preorder sales figures for this new product were not included in the earnings report. The company indicated that iPhone Duo availability remained limited at launch, with some customers facing delivery estimates that extend into 2027.
The company attributed price increases across its product portfolio to supply chain pressures and elevated memory costs. Apple CEO John Ternus noted during an earnings call that memory expenses rose during the reported quarter, though this impact was partially offset by inventory benefits and reduced costs for non-memory components.
Beyond iPhones, Apple’s overall revenue climbed 12 percent to $114.5 billion. The Mac division demonstrated particularly strong growth at 24 percent, reaching $10.79 billion in sales. Apple’s services segment, encompassing App Store commissions and subscription offerings such as Apple TV and Apple Music, generated $31.57 billion. iPad revenue declined 10 percent year-over-year to $6.23 billion.
The company also expanded into adjacent product categories in recent weeks, launching its first smart home display alongside video doorbells, security cameras, and door locks developed with partners LG and Schneider Electric. Additionally, Apple recently unveiled a MacBook Pro featuring a touchscreen, marking a notable departure from the company’s previous design philosophy on the matter.
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