An upcoming feature film will chronicle the history of Paddy Power, the Irish betting company that expanded into a global gambling enterprise. The project, titled “Paddy Power,” is being developed by Playhouse Studios and will be directed by Matt Lipsey, known for work on television programs including “Ted Lasso” and “Inside No. 9.”
The cast includes Irish actors Brian Gleeson, Colm Meaney, Alex Murphy and Aidan Gillen. The screenplay adaptation is being written by Dale Longmore and John Quinn, who previously collaborated on “Bump,” alongside Brian Durnin, credited for “Spilt Milk.” The film is based on Aaron Rogan’s investigative work “Punters: How Paddy Power Bet Billions and Changed Gambling Forever,” which examined the company’s expansion into online gambling.
According to the project synopsis, the film will depict how the betting firm used unconventional advertising strategies to establish a global presence in the gambling industry, while also exploring the societal consequences of widespread gambling accessibility. The narrative is described as an Irish origin story focused on business ambition and its broader impact.
Playhouse Studios CEO Peggy Cafferty commented that the story possessed compelling dramatic elements and authentic details suitable for adaptation. Rogan noted the project’s timeliness, particularly given recent growth in the American gambling market. The film marks the first original scripted project from Playhouse Studios’ development slate. The company has expanded its infrastructure with new facilities in London’s Soho and an office in Belfast as part of broader growth initiatives across the United Kingdom and Ireland.
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