OpenAI announced the introduction of Business Agents, a new feature enabling verified companies to interact with ChatGPT users in a dedicated conversational space. The capability is entering beta and will initially be available to eligible e-commerce and online service providers based in the US.
Business Agents function as branded representatives within ChatGPT that can respond to user inquiries about products and services. Users can initiate conversations with these agents when they appear in ChatGPT responses, asking questions about business offerings and comparing different products or services. Companies creating Business Agents can customize the agent’s instructions and provide business-specific information to shape how the agent responds to customer inquiries.
To establish authenticity and prevent impersonation, OpenAI is implementing a verification system called Business Hub. Through this feature, organizations can claim their business presence and undergo verification to ensure they represent legitimate entities. OpenAI declined to provide detailed information about verification procedures, indicating that different verification methods may apply depending on business type.
Business Hub will also provide companies with analytical insights, including data on how frequently their business is mentioned in ChatGPT responses and identification of the primary topics associated with discovery of their business within the platform.
OpenAI characterized this launch as a foundational step toward greater business integration with ChatGPT, emphasizing a focus on ensuring accurate business information and facilitating informed consumer decision-making. The company indicated potential for expanded business participation opportunities as the feature develops, suggesting future enhancements to how companies can engage with customers through both agents and other mechanisms within and outside ChatGPT.
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