The Walt Disney Company and Adobe have established a multiyear partnership focused on developing proprietary generative AI models designed specifically for Disney’s operations. The collaboration was announced at Adobe’s MAX conference and will leverage Adobe Firefly Foundry technology to create artist-led AI tools tailored to Disney’s various business divisions.
Under the partnership agreement, Adobe will provide Disney with early access to advanced technologies applicable across multiple segments, including theme parks, cruise lines, and ESPN. The companies intend to work together on customized models trained on unique world knowledge such as character attributes, visual styles, and environmental details specific to Disney properties. These proprietary systems are designed to generate commercially safe and production-ready outputs while accelerating creative workflows.
The collaboration builds upon an existing relationship between the organizations. Adobe noted that Disney’s Imagineering research and development division has already been utilizing the Firefly AI platform for theme park development purposes. As part of the expanded partnership, Adobe will contribute to the refinement of internal creative workflows at Walt Disney Studios and assist in identifying applications for AI in ESPN content production to enhance fan engagement.
This partnership represents Disney’s broader strategy of integrating generative AI into its operations. The move follows a previous agreement between Disney and OpenAI as well as involvement with Character.AI’s bankruptcy proceedings. According to recent reporting, Disney is implementing significant organizational restructuring measures, including workforce reductions targeting 20 percent in annual cost savings as part of what is expected to be its fourth major round of layoffs in 2026.
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