Google has launched its Pixel Tag tracker, a device announced in August that directly competes with existing third-party Android trackers from manufacturers such as Samsung, Motorola, and Pebblebee. The tracker integrates with Google’s Find Hub app, which was renamed from a previous iteration last year.
The Pixel Tag is priced competitively with Apple’s AirTag 2, retailing for $29.99 as a single unit or $99.99 for a four-pack. Physically, it weighs 0.4 ounces and features an oblong shape that is longer but thinner than Apple’s comparable device. The tracker does not include an integrated attachment point for keys or luggage but can be paired with separate accessories to facilitate attachment to personal items.
A distinctive feature sets the Pixel Tag apart from Apple’s offering: it includes a button that can be pressed to emit a sound to help locate a misplaced phone, whereas AirTags function in the reverse capacity. The device operates on a single CR2032 coin battery with a projected lifespan exceeding one year and carries an IP67 rating, making it dustproof and capable of withstanding shallow water immersion.
The Pixel Tag incorporates ultra wideband (UWB) technology and Bluetooth 6.0 Channel Sounding capabilities. On compatible Android devices equipped with UWB chips, users can view precise distance and directional information through the Find Hub app once in proximity to the tracker. Devices supporting only Bluetooth 6.0 Channel Sounding receive distance data but lack directional capabilities.
Compatibility extends to smartphones running Android 9 or later, though full functionality of precise locating features requires devices with either UWB chip support or Bluetooth 6.0 compatibility.
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