
John Frieda, a prominent British hairstylist and beauty entrepreneur, has passed away at age 75, according to an announcement from his salon on Tuesday. Born Alan Howard Frieda in London in 1951, he came from a family with deep roots in the hairdressing industry, as both his father and grandfather worked in the profession.
Frieda built his reputation working with high-profile clients throughout the 1960s and 1970s, including British model Twiggy, former U.S. First Lady Jackie Kennedy, and Rolling Stones frontman Mick Jagger. He gained particular recognition for creating the iconic Purdey bowl cut hairstyle for actress Joanna Lumley in 1976. Later in his career, he expanded his clientele to include Princess Diana, Madonna, Nicole Kidman, and Scarlett Johansson.
After beginning his career in the family business, Frieda became an assistant at the prestigious House of Leonard salon and worked with British Vogue and Harper’s Bazaar. In 1976, he opened his own salon in central London, which rapidly gained prominence and developed a months-long booking schedule. The salon subsequently expanded to locations in Barbados, Ibiza, and Los Angeles.
In the 1990s, Frieda shifted focus from styling to product development, launching his hair product line that included the Frizz-Ease serum, which he had created in 1988. The brand achieved significant commercial success across multiple markets. In 2002, Frieda and business partner Gail Federici sold the company to Japanese conglomerate Kao for $450 million. Frieda was married to singer Lulu from 1977 to 1990 and had a son, actor and entrepreneur Jordan Frieda, from that marriage. He later married Avery Agnelli, widow of Fiat heir Giovanni Agnelli, with whom he had two children and a stepdaughter.
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