A report from campaigning organizations Cease and Collective Shout examines how performers on OnlyFans use TikTok to promote their explicit content through indirect marketing tactics. The researchers analyzed non-explicit videos posted over the course of a year by some of OnlyFans’ most popular young female performers, finding that lifestyle content such as “get ready with me” posts, shopping videos, and skincare tips often contained hidden references to adult content available elsewhere.
The research describes a “TikTok to OnlyFans pipeline” in which performers use coded language, emojis, and euphemisms to circumvent platform restrictions. While TikTok’s terms of service prohibit direct mention of OnlyFans and sexual solicitation, creators use alternative phrasing and symbols to indicate where subscribers can access their explicit material. Many posts also emphasize financial rewards, displaying images of cash, luxury vehicles, and expensive homes while suggesting that selling sexual content provides freedom and wealth.
The report notes a significant disparity between earnings of top performers and the typical creator. While OnlyFans’ highest-earning 5,000 creators have each made more than $1 million since the platform launched in 2016, the average annual earnings for the site’s 5 million registered performers is estimated at approximately $1,000. Some posts frame entering the sex industry as an economic solution, particularly for those facing poverty or unemployment.
The research draws particular attention to prominent OnlyFans performers who have accumulated large followings on TikTok, particularly among teenage audiences. The report also highlights cases in which such performers have secured brand ambassador positions with mainstream companies, including cosmetics brands popular with younger consumers. Both TikTok and OnlyFans rejected the report’s findings, with representatives stating that their platforms maintain strict prohibitions on sexual content and have processes in place to prevent minors from accessing age-inappropriate material.
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