US workers facing deadly heat embrace tactic that targets major brands’ reputations

by | Nov 1, 2026 | Climate Change

US workers facing deadly heat embrace tactic that targets major brands’ reputations

Workers across multiple industries are adopting market-based enforcement strategies to combat dangerous heat exposure, focusing on pressuring major brand-name retailers rather than smaller supply chain entities. The Coalition of Immokalee Workers pioneered this approach through its Fair Food Program, which uses boycotts and protests to convince corporations to pay premiums for farms that comply with worker-protection codes. Participating farms that violate standards risk losing preferred buyer status, creating a powerful enforcement mechanism independent of government regulators. This summer marked record heat in the US, yet most agricultural and indoor facility workers remain without adequate heat protections.

Other labor organizations are now replicating this model across sectors and regions. WeCount, a Miami-based human rights group, is applying similar tactics to workers in indoor plant cultivation, which exposed Florida workers to temperatures exceeding 100 degrees Fahrenheit this summer. Worker organizations in dairy production, construction, sugarcane farming, and banana production have also launched comparable initiatives. The expansion reflects growing urgency as extreme heat contributes to serious health consequences, including documented worker deaths from heat exposure and increasing rates of kidney disease among outdoor workers in Texas.

Meanwhile, legislative efforts to establish heat protections have largely stalled at multiple government levels. WeCount attempted to secure state-level protections in Florida through years of advocacy, but legislation died repeatedly in committee. A local ordinance in Miami-Dade County that included enforcement mechanisms and monetary penalties passed initial votes in 2023 before the state legislature preemptively blocked it with a law banning local heat protection requirements. Federal efforts have also faltered, with proposed Occupational Safety and Health Administration standards written under the Biden administration appearing stalled, and proposed legislation introduced last November seeking to block implementation of such standards.

Without federal oversight, workers in meatpacking plants, poultry facilities, warehouses and grocery store receiving areas remain exposed to dangerous conditions. Few meatpacking facilities maintain air conditioning, and workers face heat from steam, animal carcasses, and equipment. The United Food and Commercial Workers International Union, representing 1.2 million workers, emphasizes that without federal accountability measures, employers have little incentive to improve conditions as temperatures continue rising annually.

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