Wayfair announced financial results for the third quarter ending September 30, highlighting accelerating sales momentum despite a sluggish housing market. The company’s U.S. revenue reached approximately $3 billion, representing an 11.4% year-over-year increase. However, international net revenue declined 2.3% year over year to $380 million during the period.
The company’s overall performance showed broad-based strength across multiple metrics. Total revenue grew 9.7% year over year to $3.42 billion. The retailer reported a net income of $62 million, or 45 cents per share, compared with a net loss of $99 million, or 76 cents per share, in the prior year period. Active customer count increased 4.7% year over year to 22.2 million, while orders delivered surged 12.2% to approximately 11 million.
CFO Kate Gulliver attributed Wayfair’s gains to several strategic initiatives, including store expansion, growth in the luxury furniture segment, and competitive pricing strategies. She noted that the broader furniture and home goods market remained relatively flat, meaning Wayfair’s growth reflected market share gains rather than category expansion. The company maintained promotional activity levels consistent with the prior year while continuing to appeal to consumers across both value and luxury price points.
Stock market reaction was notably positive, with Wayfair’s shares closing approximately 11% higher on Wednesday following the earnings announcement. Looking ahead to the fourth quarter and holiday season, management expressed confidence in its product assortment and pricing strategy to attract a diverse consumer base. Gulliver emphasized that the path to profitability demonstrated in the quarter reflected the company’s operational momentum and strategic direction.
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