Wayfair sales jump 10% as furniture retailer says it’s winning share of sluggish market

by | Nov 4, 2026 | Stock Market

Wayfair sales jump 10% as furniture retailer says it's winning share of sluggish market

Wayfair reported third-quarter results showing robust sales momentum as the furniture and home goods retailer continues to gain market share despite a sluggish housing market. U.S. net revenue reached approximately $3 billion, representing an 11.4% increase compared with the year prior. However, international net revenue declined 2.3% year-over-year to $380 million during the period.

Total company revenue grew 9.7% year-over-year to $3.42 billion. The company achieved profitability for the quarter, posting net income of $62 million, or 45 cents per share, compared with a net loss of $99 million, or 76 cents per share, in the comparable period a year earlier. Wayfair’s active customer base expanded 4.7% year-over-year to reach 22.2 million, while orders delivered increased 12.2% to approximately 11 million.

According to Chief Financial Officer Kate Gulliver, Wayfair’s market share gains stem from multiple factors, including store openings, growth in its luxury furniture segment, and a value-oriented pricing strategy. Gulliver noted that the overall U.S. furniture and home goods market remains relatively flat, underscoring the significance of Wayfair’s gains. She indicated that the company maintains promotional activity levels consistent with the prior year and expects to sustain this approach heading into the fourth quarter and holiday season.

The strong quarterly performance drove Wayfair’s stock to jump approximately 10% on the day of the announcement. Looking ahead, company leadership expressed confidence that its diverse product range and pricing options will continue to resonate with a broad consumer base through the upcoming holiday period.

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