(RNS) — On Wednesday (Feb. 18), Tucker Carlson released the latest episode of “The Tucker Carlson Show” on X, drawing a furor of online discussion after announcing that Hallow, a Catholic prayer and meditation app, would sponsor the program during Lent.
During the episode, Carlson promoted Hallow’s seasonal “Pray40” challenge, which encourages users to pray daily throughout Lent. This year’s theme, “The Return,” centers on the parable of the prodigal son, a biblical story about repentance and forgiveness.
“It is the best prayer app ever,” Carlson said during the sponsorship segment. “You’re responsible for your next choice, even if you have behaved in deeply unholy ways, and we all have. Get three months free at Hallow.com/Tucker.”
The announcement prompted polarized reactions on X. Some Christian users said they planned to stop using Hallow because of its partnership with Carlson, while others praised the collaboration. Multiple users called for boycotts of the app and other sponsors.
“Yeah. I am boycotting all your sponsors,” one user wrote. “@HallowApp @BlackRifle_Co Absolutely zero business from me and my entire extended family while you partner with perpetual liars,” another wrote. “How does #HallowApp continue supporting you?” said another. “Cancelling my @HallowApp subscription. Awful,” another wrote.
Others defended the partnership. “STAY STRONG WE SUPPORT YOU,” one X user wrote.
Carlson said Hallow would be one of the show’s sponsors during Lent, alongside Cowboy Colostrum, which sells grass-fed cow colostrum, a secretion from the mammary glands collected within 24 hours after a cow gives birth; and Black Rifle Coffee, which is facing a federal class-action lawsuit alleging its branding misleads consumers into believing its coffee is produced enti …
