Home » Indonesia Travel News » Indonesia Promotes Sustainability and Digital Innovation in MICE Sector with IBEM 2026, Jakarta Set for Inaugural Edition Published on
March 28, 2026Image generated with AiIndonesia is stepping up its presence in the international business events market with the launch of the Indonesia Business Event Mart (IBEM) 2026, a new platform designed to showcase the country as a premier destination for meetings, incentives, conventions and exhibitions (MICE). The initiative aims to strengthen Indonesia’s competitiveness in hosting large-scale corporate gatherings and global conferences.The first edition of IBEM will take place in Jakarta, drawing international buyers, corporate planners, associations and domestic industry stakeholders. The event is positioned as a strategic meeting point for professionals seeking to explore new business opportunities within Southeast Asia’s rapidly expanding MICE sector.A strategic move for global engagementIBEM 2026 represents a concerted effort to enhance Indonesia’s visibility in the global business events ecosystem. With increasing demand for innovative destinations, the country is positioning itself as a compelling alternative to established regional hubs, leveraging modern infrastructure, a diverse hospitality network and its geographic advantage in Southeast Asia.The platform is designed to foster direct connections between global event planners and local suppliers. By facilitating structured interactions and partnerships, IBEM aims to accelerate business development, increase inbound corporate travel and raise Indonesia’s profile as a destination capable of hosting international-scale events.Advertisement AdvertisementThe event will run alongside the Southeast Asia Business Events Forum (SEABEF), creating a four-day programme centred on networking, collaboration and knowledge exchange. This co-located format is expected to attract a broad spectrum of participants, providing insights into regional industry trends while highlighting Indonesia’s growing capabilities.Targeted business interactionsA key feature of IBEM 2026 is its Pre-Scheduled Appointments (PSA) system, which allows participants to arrange one-on-one meetings in advance. This structured approach ensures efficient, meaningful interactions between buyers and suppliers, helping to establish partnerships and identify business opportunities in a time-efficient manner.AdvertisementAdvertisementIn addition to B2B meetings, the event will host a series of sessions focusing on critical themes in the MICE sector, including sustainability, digital transformation, and the rise of “bleisure” travel, which combines business trips with leisure experiences. These discussions aim to provide actionable insights to help organisers and d …
