If the 23rd edition of the FIFA World Cup has become prohibitively expensive – with tickets fetching prices at more than $2m for the final – blame dynamic pricing, along with greed, says longtime gaming and sports executive Peter Moore.“Dynamic pricing doesn’t belong in the World Cup and football,” Moore told Al Jazeera in a recent interview from his home in Santa Barbara, California.Recommended Stories list of 4 itemsend of list“It works with music, but for the World Cup, there are hundreds of thousands of people booking trips in advance. They’re asking themselves, ‘Do we want to visit and pay $2,000 for a third-tier game, Saudi Arabia versus whomever?’ And FIFA taking a 30 percent cut of dynamic pricing is outrageous”.The 71-year-old former chief executive of Liverpool FC from 2017-20 is calling out FIFA President, Gianni Infantino, in interviews and on social media.“Gianni Infantino misread the situation and thought he could get away with it,” Moore said.“Now, tickets are in the hands of bots and speculators, who don’t intend to go to games. They are harvesting tickets and hoping they can sell them in the next six to eight weeks, and I don’t see that happening.”He added: “I just hope enough people are there to add to the atmosphere of the game”.Certainly, there’s a gloomy feeling hanging over this World Cup – at some US venues, anyway; from high prices for tickets and transportation, to the luck of the draw on gettin …
