Australia is getting serious about making Big Tech pay for news. The country’s government unveiled draft legislation on Tuesday that would require companies like Meta, Google, and TikTok to pay for the journalism they aggregate or reshare, or face a levy on their local revenues.
Communications Minister Anika Wells said at a press conference today: “People are increasingly getting their news directly from Facebook, from TikTok, and from Google.”
The proposed law, called the News Bargaining Incentive (NBI), would impose a 2.25% levy on the Australian revenues of the three platforms unless they strike commercial deals with local news publishers. Plus, the more deals they make with media outlets, the less they pay. If enough agreements go through, that effective rate drops to 1.5%, which could generate between A$200 million and A$250 million back into Australian journalism.
“Journalists are the lifeblood of Australia’s media sector, playing a vital role in keeping communities informed about the news that matters to them,” Prime Minister Anthony Albanese said in a statement.
It is the country’s second attempt to force Big Tech to fund journalism. The Australian government introduced the News Media Bargaining Code, which officially came into effect in 2021, requiring platforms like Google and Meta to pay news publishers. But the original version had a flaw that Big Tech companies could simply remove news from their platforms to avoid paying. Meta did that in 2024, and the move that, reportedly, triggered widespread job cuts across Australian newsrooms.
Meta’s decision to pull news content in 2024 left a pretty obvious gap in Australia’s media rules. The NBI is the government’s attempt to fix it, and this time, there’s no workaround. Platforms get taxed whether they carry news or not. The Albanese government first announced the NBI in December 2024 as a replacement for the existing 2021 Code, and the draft legislation finally landed today.
TikTok’s inclusion marks a notable expansion from the Code. And the draft legislation explicitly excludes AI services. Assistant Treasurer Daniel Mulino said at today’s press conference t …