Ukrainian President Volodymyr Zelenskyy’s artistic skills have earned him the reputation of a public relations genius acknowledged by both friends and foes. United States President Donald Trump, who has openly attacked him in public, famously called the Ukrainian leader “the greatest salesman on Earth”. A much more sympathetic voice, New York Times columnist David French, has recently portrayed Zelenskyy as “the new leader of free world”.But Zelenskyy’s PR genius can do very little when it comes to changing the dynamics of the battlefield in the Russia-Ukraine war. In recent weeks, his administration and allies have tried hard to create the impression that the war might be approaching a turning point. But realities on the ground tell a different story.For example, there were official claims that in February, Ukraine made more territorial gains than Russia did. Some pro-Ukrainian war monitoring platforms have supported these claims while others have not. It is important to note these calculations can be tricky given that along the frontline there is an extensive grey zone in which control is unclear. The advances themselves are measured in 150-200 square kilometres per month. In other words, methodology can be manipulated in order to produce …
