A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest news and exclusive interviews from the worlds of sports business and media. Sign up to receive future editions, straight to your inbox. Next week, the media world will descend upon New York City for the annual advertising presentations known as “upfronts.” The week begins with NBCUniversal’s pitch in Radio City Music Hall, followed by Fox, Amazon, Disney, Warner Bros. Discovery, Netflix and YouTube. This year should cement a trend that became noticeable last year when NFL Commissioner Roger Goodell showed up at both YouTube’s upfront and Netflix’s — wearing a Santa-inspired parka to the latter. Other than Warner Bros. Discovery, which, barring government intervention, is making its final upfront presentation next week before merging with Paramount Skydance later this year, every major media company will be showcasing its NFL programming. While the exact day is still in flux, the NFL plans to announce its full 2026 schedule next week on Wednesday or Thursday, according to a person familiar with the matter. The schedule will include a slight increase in its broadcast footprint from last year, which may make the government happy, said the person, who asked to remain unnamed because they were not authorized to speak publicly. The Department of Justice and the Federal Communications Commission have been looking into the 1961 Sports Broadcasting …
