World Cup absence of Jerry Jones at the home of his Dallas Cowboys is finally about to end

by | Jul 14, 2026 | Sports

ARLINGTON, Texas — Jerry Jones, the famous and ever-present owner of the Dallas Cowboys, hasn’t been seen at a World Cup that included a tournament-high nine games at his NFL team’s home stadium.The billionaire businessman has been keeping up, and he plans for the final World Cup game at AT&T Stadium this year to be his first: the semifinal between France and Spain on Tuesday.“I think first and foremost, he’s just a big event guy,” said Chad Estis, the Cowboys’ executive vice president of business operations. “He loves the NFL. He loves the Dallas Cowboys. But he has a passion for events as much as anybody that I know. He very much wanted to ensure that the stadium was operating well.”Judging by fans who eagerly anticipate seeing themselves on the giant video board that hangs above the center of the field and under the retractable roof — and then jump and wave for joy when they do — the venue temporarily renamed Dallas Stadium by FIFA has been a hit.The Jones family has a suite for the World Cup, and has been using it. But Jones and some family members often leave the country on his yacht this time of year — between the end of offseason workouts for the Cowboys in June and the start of training camp in California in lat …

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