News summary produced by Claude AI
Roblox announced plans to introduce artificial intelligence creation tools directly into its mobile application, enabling users to generate games through text-based prompts. The feature, called Build, will handle various game development elements including gameplay mechanics, environments, characters, visual styling, and sound design, utilizing both proprietary Roblox AI models and open-source alternatives.
The company framed Build as a mechanism for rapid iteration and exploration of creative concepts, though the initiative raises questions about potential quality control given the reduced barrier to entry for game creation. Roblox addressed these concerns by indicating that games created through Build will be subject to the same algorithmic ranking systems as other content on its platform, with discovery visibility based on user engagement metrics. According to the company, retention-focused ranking systems will prevent low-engagement titles from gaining prominence in platform discovery mechanisms.
The rollout will commence July 28th in public alpha format, initially limited to New Zealand users aged nine years and older with age verification. Published games created through Build will be accessible globally to players aged 16 and older. A free base version of Build will be offered, with paid options available for advanced users, though specific pricing and feature details remain unreleased.
Roblox indicated that additional tier options and broader regional availability will be disclosed during subsequent rollout phases across the coming months. The company is simultaneously developing supplementary AI agents designed to assist developers in both the Build and Studio environments. These agents will support playtesting functions, analytics review, and experiment execution focused on improving engagement, retention, and revenue generation across experiences.