
Higher education institutions across the United States are engaging in intensifying competitive battles with one another as they grapple with declining enrollments and reduced high school graduating populations. These conflicts extend across multiple educational sectors and service models, marking a significant shift from traditional cooperation within the industry.
One major flashpoint involves community colleges’ efforts to offer bachelor’s degrees. Illinois proposed allowing community colleges to award four-year degrees to rural residents and working adults living beyond commuting distance from traditional universities. The measure attracted support from state officials citing benefits for affordability and workforce development. However, four-year universities mounted opposition, with state lawmakers citing potential revenue losses. Similar proposals have stalled in multiple states as four-year institutions worry about enrollment declines. Research indicates more than 35 million Americans live beyond typical commuting distance from public four-year universities, yet only about 76,000 students currently pursue bachelor’s degrees at community colleges compared to 5.3 million at four-year institutions.
Four-year universities are simultaneously pursuing markets traditionally dominated by community colleges. Dual-enrollment programs, through which high school students earn college credit, represent a major battleground. Community colleges serve over 70 percent of the 2.8 million high school students in dual-enrollment programs, but four-year universities are rapidly expanding their offerings. The number of universities joining the National Alliance of Concurrent Enrollment Partnerships increased by 27 percent between 2022 and last year. This expansion creates logistical challenges for students navigating different enrollment deadlines, fee structures, and transcript procedures across multiple institutions.
Competition also extends to short-term workforce training programs and traditional admissions recruitment. Four-year universities increasingly target certificate programs at community colleges, with 70 percent of university presidents reporting plans to add or expand workforce training offerings. Meanwhile, public universities are offering reduced tuition to high school graduates from neighboring states, and private institutions are opening satellite campuses in competing schools’ regions. The admissions process itself has become more aggressive, with selective institutions relying more heavily on early decision programs and recruiters continuing to pursue committed students beyond traditional May 1 deposit deadlines—a practice previously prohibited by ethics codes.
Education researchers and policy advocates express concerns that this competition creates fragmentation and confusion rather than improved student outcomes. Enrollment at colleges and universities nationwide declined by nearly 2 million between 2010 and 2023, with high school graduates projected to decline 13 percent through 2041. Industry leaders and researchers emphasize that sustainable solutions require partnerships focused on student interests rather than institutional competition for shrinking student populations.
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