Starting today, Xbox Insiders can access a limited-time test of free cloud gaming with advertisements. The offering permits users to stream games from their existing libraries in sessions limited to one hour. Advertisements appear only before streaming sessions commence, and the ad experience is optional for those holding paid cloud gaming subscriptions.
The company previously conducted internal testing of an ad-supported cloud gaming tier late last year, during which preroll advertisements lasted approximately two minutes before streaming sessions. This current public test represents an expansion of those earlier trials and aligns with Microsoft’s stated objective of providing more economical pathways for players to access Xbox games.
The initiative occurs alongside other recent Microsoft gaming developments. The company raised Game Pass subscription prices while adding unlimited cloud gaming to the Game Pass Essential tier, priced at $9.99 monthly. Previously, Xbox Cloud Gaming required a Game Pass Ultimate subscription. Microsoft indicates that cloud streaming could enable Xbox One console owners to play games designed for Xbox Series X/S hardware without purchasing new equipment.
The introduction of advertising into gaming subscriptions reflects broader industry trends, as video streaming platforms have increasingly adopted ad-supported tiers in recent years. Xbox is currently navigating organizational changes, including workforce reductions and facility closures. Additionally, console pricing is scheduled to increase by more than $100 starting in August.
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