What the Nike Deal Means for the Future of NBA Style

Mid-2015, the NBA announced that they would be parting ways with Adidas, their current sponsor, to ink a new deal with industry giant Nike. Several months earlier, Adidas had made it clear that they would not be attempting to renew their own deal with the league and...

What Will Be the Sporting Milestones of 2016?

Several important sporting events are set to take place in 2016. The New Year will see a wide variety of hotly anticipated sporting events around the world, from traditional yearly events to some new additions to the calendar. One of the main sporting highlights of...

The Rise Of Big Data In European Football

Football in Europe is in the midst of a major transformation. The use and scale of available data has leapt in recent years and is now being harnessed across the sector. As might be imagined, the clubs themselves are using ever more sophisticated data analysis to...