The rapid growth of artificial intelligence has sharply increased electricity and water consumption, raising concerns about the technology’s environmental footprint and carbon emissions. But the story is more complicated than that.I study emerging technologies and how their development and deployment influence economic, institutional and societal outcomes, including environmental sustainability. From my research, I see that even as AI uses a lot of energy, it can also make systems cleaner and smarter.AI is already helping to save energy and water, cut emissions and make businesses more efficient in agriculture, data centers, the energy industry, building heating and cooling, and aviation.Agricultural irrigation accounts for an enormous amount of the world’s water use. AP Photo/Luca BrunoAgricultureAgriculture is responsible for nearly 70% of the world’s freshwater use, and competition for water is growing.AdvertisementAdvertisementAdvertisementAdvertisementAI is helping farmers use water more efficiently. Argentinian climate tech startup Kilimo, for example, tackles water scarcity with an AI-powered irrigation platform. The software uses large amounts of data, machine learning, and weather and satellite measurements to determine when and how much to water which areas of fields, ensuring that only the plants that actually need water receive it.Chile’s Ministry of Agriculture has found that in that country’s Biobío region, farms using Kilimo’s precision irrigation systems have reduced water use by up to 30% while avoiding overirrigation. Using less water also reduces the amount of energy needed to pump it from the ground and around a farm.Kilimo is one example that shows how AI can create economic incentives for sustainability: The amount of water farmers save from precision irrigation is verified, and credits for those savings are sold to local companies that want to offset some of their water use. The farmers then earn a profit – often 20% to 40% above their initial investment.Data centersU.S. data centers consumed about 176 terawatt-hours of electricity in 2023, accounting for roughly 4.4% of total U.S. electricity use. This number increased to 183 TWh in 2024. This growing energy footprint has made improving data center efficiency a critical priority for the operators of the data centers themselves, as well as the companies that rely on them – including cloud providers, tech firms and large enterprises running AI workloads – both to reduce costs and meet sustainability and regulatory goals.AdvertisementAdvertisementAdvertisementAdvertisementAI is helping data centers become more efficient. The number of global internet users grew from 1.9 billion in 2010 to 5.6 billion in 2025. Global internet traffic surged from 20.2 exabytes per month in 2010 to 52 …
