Rich people more likely to steal children’s sweets, finds Ig Nobel prize-winning study

by | Sep 9, 2026 | Science

Rich people more likely to steal children’s sweets, finds Ig Nobel prize-winning study

The annual Ig Nobel awards ceremony took place on Thursday, celebrating scientific achievements that both entertain and provoke thought. Real Nobel laureates presented the awards to this year’s winners, who delivered abbreviated presentations describing their work in 24 seconds followed by seven-word summaries.

Dr. Paul Piff from the University of California, Irvine, received the economics prize for research on behavioral differences between social classes. His team conducted multiple experiments examining whether wealthier individuals behaved worse than others. The studies revealed that upper-class drivers were more likely to cut off other vehicles at intersections and ignore pedestrians at crossings. Additionally, researchers found that wealthier individuals displayed greater willingness to lie in workplace settings. In a particularly striking experiment, volunteers were left alone with a jar of candies labeled as intended for children. Upon returning, the researchers discovered that participants from upper-class backgrounds consumed nearly twice as many sweets as those from lower-class backgrounds.

Piff explained that the pattern suggests wealth and increased power correlate with reduced concern for others’ needs and diminished consideration of social relationships. He characterized the candy-taking behavior as emblematic of a broader tendency to prioritize personal desires over the interests of others.

Other notable winners included researchers from Oxford University who won the biomechanics prize for establishing a scientific definition of kissing, and a Canadian team that determined urinal splash could be nearly eliminated if liquid struck at angles less than 30 degrees. A UCLA researcher received the peace prize for demonstrating that people value friends who are antagonistic toward their enemies. Brazilian scientists won the biology prize for research on snake defensive behavior, though their study was subsequently retracted due to lacking ethical approval. Additional prizes recognized discoveries about cockroach milk’s nutritional content, infant scent preferences, and alternative uses for mosquito parts and soil monitoring techniques.

Article Attribution | Read More at Article Source

Article summary produced by Claude AI